Email Marketing for Ecommerce: Strategies to Increase Sales and Loyalty
Email is a powerful channel for boosting customer engagement, expanding your eCommerce subscriber list, and growing your brand’s revenue. But, in order to achieve these goals, you’ll need more than just beautiful images and snazzy design —you’ll also need to know how to use email to inspire action from your subscribers. In this article, we’ll walk you through 10 tried-and-true ecommerce email marketing strategies that will help you boost sales and build loyal relationships with your customers.
1. Welcome Series
A welcome email series is a great way to introduce your ecommerce brand to new subscribers, set expectations, and show off your products. A successful welcome email series will include several positive contacts with your subscribers, helping to make them aware of your products and services, build trust, and eventually drive conversions.
2. Product Recommendations
Product recommendations are a great way to get your audience excited about your latest offerings, while building loyalty. Using email automation to send product recommendations to your most active customers is a surefire way to keep them coming back for more.
3. Cart Abandonment Emails
Sending an abandoned cart email is one of the most effective ways to reengage a potential customer who has left items in their cart without converting. Use a clear call-to-action in the subject line to encourage the recipient to complete their purchase.
4. Promotional Emails
Providing discounts and deals through your ecommerce email marketing is a great way to entice your subscribers to make a purchase, but it’s important not to discount your entire inventory all the time. By creating and distributing coupons and promotions that are only available to your most active customers, you can create an exclusive experience that drives loyalty and rewards your best shoppers.
5. Transactional Emails
While not as exciting as promotional emails, transactional emails are a critical part of any ecommerce email marketing strategy. These types of emails are used to confirm a user’s actions, such as confirming a password reset link or an order
confirmation.
They’re not designed to sell directly, but rather, to facilitate a commercial transaction and streamline the online shopping experience.
6. Personalized Emails
Personalization is key to ecommerce email marketing success, but it’s not just about the subject lines and CTAs. The content of your ecommerce email campaigns is just as important, if not more so. Be genuine, avoid overly salesy language, and create content that informs or entertains your audience—this will help your emails stand out in the inbox.
7. Conclusion: No matter what kind of ecommerce email campaigns you choose to run, be sure to test and optimize your design. Close to 50% of all emails are opened on mobile devices, and if your ecommerce email campaigns aren’t responsive and well-designed, you could be missing out on valuable sales opportunities.
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